Music Marketting
At the start of this project, I didn’t know what to expect. For the first day of the project, I was in a car that was about to drive 7 hours up to tallahasee. However I was able to communicate with my group through text message. I was pleasantly surprised with the genre my group and I were given seeing as it fit my personal music taste. From the start I was leaning towards the song Time Is Running Out by the band Muse, since I was already familiar with both the song and the band. Luckily, my group also agreed on the song. This leads us to problem #1: Coming up with an idea. The planning process started off slow. The whole first weekend of the project we did close to nothing in terms of deciding what we wanted to do and how we wanted to go about it. It wasn’t until our first meeting in class the next week that we planned out a schedule for ourselves and figured out our goal for the music video. The plan was: I would work on the storyboard, and we’d split the work on both the research chart, and the presentation.
We decided to film that very same weekend meaning the storyboard had to be done by Friday latest. This was because our schedules didn't allow for us to film any later. I began working on the storyboard on Wednesday of that week with my group and got about halfway done with it by thursday. However this is where problem #2 arose. We started a storyboard with a somewhat fleshed out idea of our story. Our outline was a list of basic plot points we wanted to include for the story, as well as a plan to include footage of the band. But that was the extent of it, an outline. While working on the storyboard, it became harder and harder to fill in the gaps in the timeline to fill the time of the video. Although I was eventually able to think of some shot sequences to fill time, the worry of the footage not being enough for the 4 minute song began to reach the forefront of my mind. I didn't end up finishing the storyboard until Saturday night, just a few hours before we had to film. This foiled the plan to come up with a detailed filming schedule.
All this doesn't even account for problem #3: having a marketting strategy. After the first day of planning, I realized we had only worked on half the battle. The other half being, creating a markettable brand for our artist. This problem, was thankfully the easiest to solve for me, seeing as this was a genre I was already familiar with. Having noticed the many marketting trends the artists I listen to followed, I was able to breath a sigh of relief, now knowing our idea for the music video fit a potential branding strategy for our band. I spent much of my 3rd period on Friday brainstorming and developing a strategy our band could follow. If our music video represented the issue of drug addiction, than our brand needed to be in some way related. By the end of my 3rd period, I had a full outline of how the the brand would function and I presented the idea to my group the following class period. 
All in all, the planning process was a little bit hectic. There are definitely a couple of things I would do differently next time, like fully develop a story for the video before making the storyboard, starting the brainstorming earlier, and taking into consideration other elements of the project ahead of time. It's safe to say I've learned my lesson.
